Words by Amy Jane

As a freelance copywriter, I get my kicks out of creating killer copy. From punchy product descriptions to long-form editorial, words are my thing. My writing builds brand identity, drives traffic and boosts conversions. I don't believe in stuffy or robotic copy, so you'll find my style is warm and friendly (and always with that all-important SEO focus). You can read more about some of my recent projects below.

Need to tell a story? Get in touch.



I've worked with content creators Quill since 2014, producing copy for well-known brands in the fashion and travel industries. My work ranges from category descriptions to thought leadership articles. Clients I write for through Quill include John Lewis, Thomas Cook and Aspinal of London.

Read my work here and here.


Celebrity Cruises

Celebrity Cruises are Royal Caribbean's luxury cruise line, operating in Europe and beyond. I work with them to refine website content and produce blogposts for their online Discover Magazine.

Read my work here.

"Amy’s ability to take a loose and rambled brief and turn it into a polished piece of marketing copy is impressive. The average time people are spending on our website has increased from 4m16s to 4m53s and our bounce rates have dropped from 41% to just 25%. And having more engaged website visitors has translated into a significant increase in website conversion. We’re over the moon!" - Gareth Allen, Head of Digital at Celebrity Cruises

Big House Experience

Big House Experience rent beautiful and historic properties throughout the UK. I produce in-depth destination guides and thought leadership pieces for their online magazine.

Read my work here.

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The Fashion Retail Academy

The Fashion Retail Academy are a college based in the heart of London, offering fashion degrees, diplomas and short courses.

For the FRA, I've produced blogposts and articles designed to appeal to prospective students. The focus is on emphasising the unique qualities of the FRA, and making complicated subject matter accessible for a young audience.

Read my work here.

Recent Projects

For the last couple of months I’ve been working with Celebrity Cruises on their brand new Celebrity Edge Microsite. Celebrity Edge is a brand new cruise ship, representing a spectacular new era for cruising with its two-tier villas, topdeck running track and 29 onboard restaurants. Nothing about Edge is ordinary, and so the copy needed to reflect that. You can check out my copy and the sparkly new site below.